The birth of our brand
The decision to create our own brand RRUDForce was dictated by the the need of making products for our customers combining characteristics of quality, durability, compactness and technology together with appropriate prices. To achieve this, it was necessary to avoid the long aftermarket distribution chain.
Through a painstaking path of research and comparisons, the Group has selected a number of manufacturers that would guarantee a high-quality production processes together with certifiable process control.
Comparative analysis of the characteristics of the leading brands in the market was conducted, to define a standard of quality for every single RRUDForce product line. Then a series of inspections were carried out to verify compliance with the required standard, after which we chose the manufacturers, who are our partners in this new adventure. They are mostly Italian companies.
The quality of the product is the result of a double requirement: Italian production and selected suppliers.
Marina Cavedon
CEO
Emporio Ricambi Rossi